ClickZ weekly MarTech briefing: July 02
Welcome to another edition in our series of weekly MarTech briefings. Here you will find key information from last week including: Highlights from rounds of funding, new technologies entering the market, career moves, and a spotlight on key influencers social activity.
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Key highlights in MarTech from last week (July 02)
Deals and funding
Fever gets $20 million to delight more hipsters with A/B tested Madhatter’s G&T parties
An urban events discovery app, Fever secured a $20 million Series C investment to venture into new markets across Europe and North America. The existing investors, Accel Partners and 14W Ventures, participated in the round jointly led by Atresmedia and Labtech. The start-up had bagged $19.3million in the previous round and $3 million in its seed funding round.
5 things Google Ads can now do automatically
Google has been launching a slew of updates for its Google Ads feature on a regular basis. This latest update allows Google Ads to operate certain functions of its platform automatically. The new update introduces features such as the “Smart Campaign,” a new campaign type that features automatic targeting, automated goals-based bidding, and automated ad and landing pages. Another update introduction is the “Universal App Campaigns,” which is another campaign type that automates bidding, targeting, and creatives to attain the best possible results for a goal within an advertiser-set budget.
Facebook confirms that it’s acquiring Bloomsbury AI
Facebook has announced the acquisition of London-based Bloomsbury AI and confirmed that they will soon join the organization in combatting fake news and issues related to content. As per reports, Facebook will pay around $23-$30 million. The AI team will enhance Facebook’s endeavours in researching natural language processes and its further operations.
Global policy comms leader Emily Horne exits Twitter
Emily Horne took to Twitter to confirm her resignation from the post of global policy comms lead at the online news and social networking service, Twitter.
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