Once again, the Digital Marketing world is going through dramatic changes. This couldn’t be more true than what happened last week. Late last week, Google rolled out the December 2020 Broad Core Update. Countless SEOs have been waiting for an update since the one back in May. They thought there wouldn’t be another update in 2020, yet here we are about to talk about it.
There already are reports that some sites are seeing wins or losses of 30% or more. Those sure are big-time changes indeed.
You’re probably wondering what this means and what SEO.com is doing to ensure quality content amongst this big change.
What The December 2020 Core Update Is All About
The December 2020 Core Update was rolled out to specifically encourage quality content from websites.
Google makes one or more changes daily that help improve search results. Some are noticeable, some are not. What these changes have in common is that they help Google to continuously improve over time.
There are several instances throughout the year where Google makes broad, significant changes to their search algorithm. They are what are called ‘core updates.” These changes are made to ensure that Google is spot on in bringing searchers the most relevant and authoritative content.
Google works to confirm these updates since they do affect some sites with notable drops or gains. These changes are all about working to improve how they’re assessing content overall. Changes like these may cause pages that were not rewarded properly in the past to perform better.
What Is SEO.com Doing To Help Ensure Quality Content In The Face Of Core Updates
The big question now is, “What is SEO.com doing to ensure quality content in the face of change?”
It all comes down to delivering content that helps readers find what they’re looking for. The route we take to produce quality content for others to enjoy is via the “EAT” method. This stands for Expertise, Authoritativeness, and Trustworthiness.
About Google’s EAT Method
Google has long had an acronym for the way they determine their algorithm changes. They refer to this method as the EAT Method. This method is so popular, many books and articles have been written about it! Here’s a little summary to get you up to date:
Expertise
This refers to the high level of knowledge or skill the content creator has in a certain field. For YMYL (Your Money or Your Life) topics such as medical advice, formal expertise is crucial. For Non-YMYL topics, it comes down to demonstrating everyday expertise. For example, someone on a support page sharing their experience with a disease counts as that. Expertise is a crucial part of developing high-quality content.
Authoritativeness
This refers to the reputation of the content creator. When others see an individual or website as the go-to source for information, that is authority. For example, people searching for symptoms on WebMD is a prime example of authority. Raters check authority through independent sources like reviews, expert recommendations, and references. This indeed is something to consider when creating content.
Trustworthiness
This refers to the legitimacy and transparency of the content creator. Raters look for several things when they evaluate trustworthiness. They look for sufficient contact information, content accuracy, and appropriate citation of trustworthy sources. All of this is important when creating content. After all, trust is a crucial aspect of attracting the right readers to your website.
The “EAT” method goes a long way in helping ensure quality content. On top of that, it helps avoid surprises or negative results from a core update like this.
SEO.com Brings Your Website Quality Change For The Better
At SEO.com, we work to ensure that your website produces high-quality content that resonates with your readers. We’re a full-service internet marketing firm that helps businesses both large and small with all aspects of their online presence. Contact us today and let us help grow your online presence for the better.
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