- The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights.
- In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception. Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing.
- In the B2B context, marketers can also use AI and transform the buyer journey. AI not only helps in identifying the right clients, but it can also be used to satisfy the needs of those customers.
- Finally, AI is the best thing for B2B social media marketers because it automates processes and let them save time that can be utilized in core activities.
Without a doubt, artificial intelligence has touched every aspect of human lives. It is no more a thing related to sci-fi movies or big laboratories only. Curious about how artificial intelligence (AI) can help social media marketers in designing an effective B2B marketing campaign? Well, no need to be anymore.
With people already shifting to online shopping, social media marketers are trying their best to leverage AI for designing appealing B2B marketing campaigns.
Did you know that it was predicted that by 2020, more than 30% of all the B2B would be using AI for improving sales processes? Moreover, 63% of B2B companies are encouraged to use artificial intelligence because it can reduce operational cost, while 54% of marketing executives say that AI solutions have increased their productivity (Zoominfo).
Nine ways AI and social media demonstrate immense value for B2B marketing strategy
Below-mentioned are eight ways social media marketers can leverage AI and will completely transform B2B marketing campaigns:
1) Understanding the value of AI for B2B marketing
To proceed further, it is very important to know what value artificial intelligence and social media marketers can bring for a B2B Marketing Campaign.
The first and foremost benefit of using AI as part of the B2B campaign is that it enables social media marketers to get quality leads. In fact, it is the biggest challenge that B2B marketers face.
A study involving a survey of B2B marketers suggest that the biggest expectation of marketers for AI is to assist them in determining the profitable prospects and enhance the effectiveness of a marketing strategy that drives revenues.
Prior to AI, lead generation was a tough job for marketers. But with, audience segmentation is quick and quite straightforward. Plus, when a B2B company is able to identify its target audience accurately, the chances of success get improved.
It is also suspected whether AI will replace social media marketers.
2) Personalized messages for B2B marketing campaign
Personalization is the key in both B2C and B2B worlds.
According to a study, 71% of B2B marketers say that they are interested in adopting AI technologies because of personalization.
AI allows social media marketers to develop a personalized B2B campaign which is a major factor in lea conversion. From personalization, I mean that the content of the campaign must resonate with the audience.
AI is enabling social media marketers to use the information of B2B clients and use it for customized interactions. Artificial intelligence provides brands with the capability to understand customer behavior and anticipate their needs.
These messages generated by the AI tech will include emails, text messages, ads, and pop-up messages that appear on landing pages.
3) Automated conversations
One of the most amazing uses of AI in the business world is that it offers them the ability to operate round the clock with chatbots. With an AI-powered social media communication system, you can achieve the following:
- Answering customer queries quickly
- Understand customer needs
- Offer customer suggestions
- Sent scheduled messages
- Promote new products and services
- Conduct surveys without being boring
Automated conversations should be a part of any B2B marketing campaign because they boost brand responsiveness towards customers. When buyers get the information, they’re looking for, they proceed to the buying stage quickly.
4) CRM for B2B Marketing Campaign
In the B2B context, customer relationship management (CRM) becomes extremely important.
AI-powered intelligent CRM systems analyze client behavior and a large amount of data that can benefit your B2B marketing campaign. They use predictive analysis to recognize behavioral patterns and trends. This data can be used by social media marketers to identify quality lead – which is indeed the most painful task.
Not only this, but AI-powered CRM uses natural language processing (NLP) to transcribe phone calls between sales agents and business clients. This would help businesses rank the value and the level of risk involved in leading a particular lead.
5) Content creation & optimization
Are you posting content regularly on your social accounts and web pages but not getting desired traffic and leads? Lack of optimized content could be the reason.
In the past, social media marketers only launch a single B2B marketing campaign. Today, they launch more campaigns. With AI, social media marketers are empowered as it allows them to create sensible and valuable content those users are interested in reading.
It also simplified SEO. For instance, identifying relevant keywords based on user intent and creating quality backlinks is no more a problem with AI. Time consuming tedious SEO tasks will be done easily and quickly with AI.
6) Influencer marketing
Who are influencers?
They are key individuals with high expertise in their niche and a huge fan following. Through them, you can build awareness about your brand and reach out to a massive audience. You can also co-create content with them and create a buzz around your product.
You can use influencers for your B2B marketing campaign and increase its success rate. Last year, almost 50% of B2B organizations used influencer marketing for promoting their brand.
AI can help you identify right influencers, the ones that match perfectly with your brand personality and goals.
7) Simplified data analysis
The success of your B2B marketing campaign depends on how well you gather and evaluate data.
Not being able to obtain and interpret data accurately might hamper your B2B campaign, and you can lose profitable leads.
As we all know that humans can make mistakes, but AI can simplify the complexities of media planning. With AI, you can solve complex problems speedily and retrieve history within no time. For example, AI-powered social media platforms can let social media marketers know which clients have higher income and even which luxury brands they own.
8) Tracking B2B marketing campaign efforts
As a social marketer, you might be interested in knowing how your B2B campaign is performing and if it needs any changes. Experts suggest that B2B social media marketers should always compare their current performance with past results to gauge true results.
According to essay writers UK, AI-powered platforms have enabled businesses to track prospects every step of the way. With AI, you don’t need to wait for a week to get a post mortem report of your B2B campaign.
This also enabled social media marketers to make immediate changes in your B2B campaign if required. Similar strategy is used for mobile application development for your B2B prospects.
9) Optimizing email send times
No matter how much noteworthy piece of content with valuable information you create, it would be worthless if your customers don’t find it when they open their email.
With AI, social media marketers are empowered. They can optimize email delivery times. AI calculates the best time to send emails to your audience.
According to a study, morning is the best time to send B2B emails. Emails that are sent between 12:00 am to 8:15 am receive a high open-rate.
AI has completely changed the way social media marketers design and launch a B2B marketing campaign. Things are pretty easier and quicker.
With AI revolutionizing how data is gathered, processes, and created, social media marketers get more time to spend on other meaningful activities.
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