Search intent is one of the most important factors to consider when you’re trying to rank for any keyword on Google. Besides learning how to utilize search intent for keyword research, you should also know how to develop your articles around it. Take note that the more relevant your content is to a user’s search intent, the higher you can rank on the SERPs. To help you do just that, today I will be showing you how to make search intent optimized blog content.
Give Advice For Informational Queries
Users who search for keywords with an informational search intent are looking for answers to their questions. These answers can vary depending on their needs, but Google’s algorithm can detect the context of their search and bring up the most relevant pages. For example, the keyword “barley grass” brings up informational articles that talk about its health benefits rather than pages created to sell barley grass products.
To make informational search intent optimized blog content, give your readers good advice. Here are a few ways that you can do just that:
Share Tips Through Lifestyle Content
The best way to create content for a keyword with an informational search intent is by simply answering the user’s query. That’s it. Take a look at the knowledge graph our team created for the keyword “refrigerator cleanings tips”. It’s simple, relevant, and informational.
Suggest Relevant Products
If the user’s search query is looking for product options to address a need they have, your blog content should focus on suggesting relevant products to them. Make sure that instead of promoting your products, you focus more on promoting their benefits. Here’s a sample from a blog that we created for people looking for anti-aging supplements:
These types of blogs can also be utilized for keywords with transactional or commercial search intent. All you need to do is focus on the right parts that can address the user’s needs.
Provide Details For Transactional Queries
Keywords with a transactional search intent are there to help searchers looking to purchase an item. They already know what product they want to buy, the question is where they can get it. The right way to optimize your blog content for keywords with a transactional search intent is to prove how your product can benefit them. Here’s how you can do it:
Show How Your Product Works
One way you can showcase a product is by writing about how it works. For example, if someone searches “kitchen flooring philippines”, you can come across one of the landing pages that our team wrote. Since the keyword has a transactional intent, we wrote about the client’s product and how it can benefit possible customers.
This can show the customer why out of all of the options online, they should choose to invest in your product.
Show Alternatives For Commercial Investigation Queries
The last type of search intent that I’ll be teaching you how to write for is for commercial investigation queries. Commercial investigation search queries are for those who are thinking of purchasing a product in the near future. They want to know more about their options before they make their final decision.
One way you can create commercial investigation intent optimized blogs is by creating product comparisons.
If a product has left a searcher unconvinced, chances are they’re going to search for alternatives online. This is where you come in. Product comparisons can highlight the advantages of your product or service over your competitors. The goal is to win the customer over by showing them what they’re missing.
Here’s a short clip from an article we made:
The key to getting searchers to click on your blog is to ensure that you satisfy their search intent. If they have more of an informational query, it’s best to give them useful advice. If they have more of a transactional query, make sure you highlight the best and most helpful product details. If they have a commercial query, make sure that you provide them with product comparisons for their future purchase.
Now you know how to make search intent optimized blog content. Use these tips when writing to create relevant content that can dominate the SERPs.