2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The marketing world has been forced to adjust, grow, and look at new ways of doing business. Over the course of the last year:
- Data-driven marketing has become the norm across the globe
- Customer privacy and safety have become paramount
- Marketers everywhere have spent the year preparing for the death of cookies in 2022
- Augmented reality has continued to make its way into the mainstream
With a brand new year just around the corner, we thought we’d take a look back at ClickZ’s top 5 articles of the past year*.
In the majority of these top-performing pieces, the focus has clearly been on looking ahead–from the top digital marketing trends expected in the year 2021, to the role of the CMO and where customer experience will be heading over the next 4 years, there is a clear desire to become fully versed on how to be best prepared for the future.
If you did not get a chance to read these pieces earlier in the year, why not take a look today?
2021 digital marketing trends you need to know from 13 marketing experts
Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world
Gen Z, cancel culture, and value shifts: how brands can thrive in 2021
With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor digital experiences – here’s a guide to help you decode their minds
The five latest Google Ad features and how to make the most of them
SEISO guide to test the latest Google Ads features and let them work for you
How technology is changing the role of the CMO in 2021
In a world with rapidly advancing technology and changing customer attitudes, the CMO’s role is an important one – making it key to stay agile, adaptive, and relevant while meeting the customer and marketing needs
Customer experience in 2025: here’s where we’re heading
By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service’s SVP and GM, Chris McGugan predicts customer experience for the years to come
From all of us at ClickZ, we wish you and yours a very happy holiday season and we look forward to seeing what 2022 will bring!
*based on total unique page views
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The post ClickZ’s 5 most popular articles of 2021 appeared first on ClickZ.