The competition to secure the top rank in search engines is getting fiercer. Over 1,8 billion websites keep upgrading their strategies to get as many clicks as possible, and optimizing SEO becomes necessary to make your website perform wonderfully.
In a nutshell, Search Engine Optimization or SEO refers to any action or effort to make your website or page more visible and stand out in the sea of competitors. A robust SEO will lead to excellent website performance by getting high traffic.
For businesses, optimizing website SEO goes hand-in-hand with their video marketing strategy. They're key factors in increasing brand awareness, approaching potential customers, and escalating conversion rates.
If you plan to work on your website SEO, we already got your back! We've compiled vital information to optimize your website for SEO. Let's dive into it!
1. Website Data Analysis
Before anything else, consider doing a comprehensive data analysis to help discover problems and chances accurately. The result of the research will show you specific patterns of the audience's behavior.
The data from Google Search Console is also helpful to squeeze up any possible information about your website, such as users' actions on your site, number of sessions, bounce rate, and so on.
Collecting data helps you paint a clear picture and develop the best strategies to fix problems, find solutions, and optimize your website SEO.
2. All About Keywords
You need to take several actions to make your keywords perform optimally on your websites, and the process of developing keywords may take longer than you think. After all, it's better than taking rash steps that take you nowhere. Here are some meaningful actions you need to consider.
Research relevant terms
Don't ever get tired of researching keywords because that will lead you to excellent SEO performance. You can start by thinking of some keywords within your niche that your audience will likely look for.
You can utilize SEO keyword research tools on the internet, such as Ahrefs, Semrush, Moz Keyword Explorer, RankIq, and many more. The key points are to stay relevant to your niche and position yourself as a reader to develop potential keyword phrases.
Multiple keyword phrases
Establishing long-tail keywords is best to compete against giant competitors. You can choose some phrases that relate to your website niche and focus on two to three keywords for a page.
The three keywords you choose should include one primary and two supporting keywords. Also, place your keywords nicely to make your content sound natural.
Put keywords strategically
Strategically putting keywords will make them perform best. There are some vital places to put your keywords, which are:
The first and last paragraph
Throughout the content (but make sure not to be stuffy)
One primary rule to having a powerful page is to create compelling content. Focus on your content quality to impress and engage audiences with valuable information. Find a way to put your keywords naturally and strategically to make them perform best.
You may consider writing long content to optimize your page performance. Buffer says 1,600 words is an ideal starting point for a blog post. You can write around that number of words with a pleasing arrangement using headings, subheadings, points, and so on.
Moreover, embedding images and videos on your page can also be beneficial. Google loves videos, so pages with embedded videos have an excellent potential to be in the top rank of the search engine. Lastly, you have to update your website with fresh content regularly.
4. Get Quality Backlinks
Getting quality backlinks can be a decisive factor in making your page rank better. You can create authentic content and start spreading it across the internet.
When significant sites link to your page, you get great benefits because Google will value your page as a credible source. With that in case, your page has a higher potential to rank higher.
The whole process of getting backlinks is not instant, and it may take extra effort. You can inform other website admins within your niche by emailing them about your page.
5. Optimize On-Page and Off-Page SEO
On-Page SEO deals with your content, such as headlines, subheadlines, URLs, and tags. Therefore, putting keywords in those places is vital to making your SEO works optimally.
Meanwhile, Off-page SEO requires you to make efforts outside the content-making process. You can go guest blogging, share your page on social media, or work with influencers.
Maximizing your effort on on-page and off-page SEO can boost your page performance on search engines relatively faster.
6. Speed Up Your Page
Having a quick-load page is essential to leave a good impression on audiences. You can choose a performance-optimized hosting solution to speed up your page performance. Moreover, you may consider compressing images and reducing your redirects to optimize your page.
If you need more information, you can go to Google's PageSpeed Insights to examine your page speed across all devices. You also get to know some solutions to specific problems so that your page performs faster.
7. Promote Content
Promoting your page is vital to getting traffic, and social media is a perfect place to jump in. You can create content on social media and include your page link as a reference.
For example, if you want to share your link on Instagram, you can create a visual representation of your content and add a bit of introduction in the description. Also, add call-to-actions so that audiences can click on the link to your page.
Optimizing a website for SEO is not a one-night game; it's a long-term battle instead. So, make sure to keep progressing and upgrading your efforts.
You may not see the result immediately, and the process can take longer than you expected, but the future benefits are worth your effort.
Moreover, you may discover more insight throughout your SEO journey, but the above steps are essential starting points.