Email Marketing

This is an email newsletter I sent on March 29, 2019. I’m writing the “full expanded version,” which I’ll publish here in a few weeks once it’s ready. Until then, I’ve republished the original email newsletter below. It’s probably been the single most impactful email I’ve ever written, which I have to say has been …

For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education Institution’s) enrolment statistics are intrinsically linked to its survival, there are no wrong ways in which to recruit and enroll new students. You may find that Pay Per Click advertising …

Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not a mission completed (sorry Slack!) User onboarding emails are the first step in the onboarding …

Want to get paid for what you really know how to do? Can’t afford to hire a web developer, a graphic designer, a copywriter, AND a marketing strategist? Or maybe you’ve been running a business for years, but the time to acquire a new customer just takes too long, and you’re stuck?     What’s …

Email marketing seems to be enjoying a renaissance in its popularity in the last couple of years. Suddenly, from being that one kid whom nobody ever invited to the parties, email marketing’s turned into the channel that arrives fashionably late and gets the party started. The above is a bit of an exaggeration, but you …

You’ve probably read a lot of case studies about people getting amazing results using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight. Most marketers put years of work into learning the trade. That’s …