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Exploring the rise of top-of-funnel advertising in ecommerce for 2023

30-second summary: TikTok is a growing alternative advertising channel with strong returns, but costs are expected to rise as demand increases. Brands should focus on optimization strategies to maximize their ad spend Meta is expected to remain a popular choice for ecommerce brands looking to scale sales through advertising Google’s Performance Max platform may face …

Exploring the most interesting “alternative” channels: Pinterest, Performance Max, and more

30-second summary: The disappearance of cookies, the iOS 14 update, and the turmoil in Europe have disrupted the ecommerce industry in a major way Marketers need steady ground to assess the performance of their brands so that better strategies can be adopted and decisions taken for growth ClickZ thought leader, Jamie Bolton, discusses some of …