Learn how to make money
Learn how to make money
Search engines, as we know them, are about to move into a whole new era with artificial intelligence chatbots. We saw it first with ChatGPT and its record-breaking adoption and how it opened up a wealth of new opportunities in the field of generative AI. We saw it again with Microsoft’s move toward an AI-powered …
30-second summary: In the current economic scenario, companies feel the need to cut costs which puts a lot of pressure on marketing teams to reallocate their agency expenses It is important for ecommerce companies to make the choice that is the best fit for the company, among in-house talent, generalist, and specialist ecommerce agencies ClickZ …
30-second summary: The current economic scenario saw Twitter undergoing upheaval with a complete management transition Brands looking to re-adjust their marketing spend need to be aware of the pros and cons of using Twitter’s influence More specifically for 2023, brands may want to consider some new strategies for re-assigning marketing efforts in order to make …
30-second summary: It is difficult to keep a measurement of paid social ads and their impact on a brand’s reputation With different metrics to consider and many factors that can influence your paid social impact, it is unreliable to blindly trust in it Popular measurement platforms like Google Analytics are also not helpful since they …
30-second summary: Capturing an impressive 47% of total spend, Meta delivers a remarkable ROI and remains the only channel for brands that is capable of delivering at scale Marketers must look beyond a ROAS that may seem marginally below the blended average across their channels, and recognise the power of Meta for delivering cost-effective eCommerce …
30-second summary: There has been a sudden rise in Large Language Models (LLMs) like ChatGPT and their impact on the creative industry The age of the prompt has finally dawned on mankind, with creativity starting in the machine and working its way outward There is an urgent importance for expert drivers to guide LLMs and …
30-second summary: In 2023, brands need to focus on radical decentralization of brand control by putting customers in the CMO seat and adopting next-gen marketing strategies like zero-party marketing (ZPM) Brands need to actively seek out Gen Z audience, collaborate with them, and reward them for the value they create to build more relevant products, …
30-second summary: TikTok is a growing alternative advertising channel with strong returns, but costs are expected to rise as demand increases. Brands should focus on optimization strategies to maximize their ad spend Meta is expected to remain a popular choice for ecommerce brands looking to scale sales through advertising Google’s Performance Max platform may face …
The rise of everything AI makes it logical that there would also be dozens of AI-powered SEO copywriting tools designed to create content for your blog, social media, and website. And why not? The amount of content you need to produce to secure that coveted first-page position on the SERPs is unprecedented in history, and …
30-second summary: The disappearance of cookies, the iOS 14 update, and the turmoil in Europe have disrupted the ecommerce industry in a major way Marketers need steady ground to assess the performance of their brands so that better strategies can be adopted and decisions taken for growth ClickZ thought leader, Jamie Bolton, discusses some of …
