Social Media Marketing

Both new and prominent brands are utilizing the power of social media to increase their following, grow sales, and generate more leads. Using social media to boost your brand’s online reputation might seem like a daunting task considering all the social platforms available to you. But, you need not feel confused because it’s easier than …

Figuring out the best ways to get Instagram followers for your business can be extremely overwhelming and with the number of hacks and tools out there, it can be stressful to figure out the best strategies to implement for your business.  Think of your Instagram profile as your virtual storefront; you want to make the …

The pervasiveness of social media technology in our daily lives has had both positive and negative effects on society as a whole and individuals in particular. While it allows us to remain connected to our loved ones over great distances, interact with grade school chums, and learn important information about the happenings in our global …

If you’re a business owner, you understand the importance of providing high-quality customer service through many different channels. You might already handle customer inquiries and complaints through social media platforms like Facebook and Twitter. However, Instagram is fast becoming an essential component of customer experience, and if you’re not using its many tools and functions …

Do you know the biggest challenge B2B marketers face? Creating engaging content; according to a study by Content Marketing Institute Source: B2B Content Marketing Trends and Benchmarks With so much content being published on blogs, social media platforms, and different forums, marketers are in a never-ending fight with their competitors to produce more content. Yet, …

Analytics are crucial to the success of any Instagram campaign. They assist you with hammering out a solid plan, measuring the results once you’ve launched, and assessing what to adjust so you can maximize its impact. That’s why every marketing team needs a robust set of analytics tools. Without one, you’d have a far more …

Social media is one of, if not the, biggest platforms for marketing. However, IT companies can sometimes miss out on a few strategies that can help take them to the next level. While likes and shares are important, they are not the be all and end all of a brand. Social media marketing requires certain …

Even though social media and SEO are viewed as separate entities under the umbrella of digital marketing, social media should be an intrinsic part of any SEO campaign. Despite the fact that Google has categorically stated that social signals are not a direct search engine ranking factor, social media does have a significant impact on …

Marketing has never had more opportunities than it does today – television, radio, billboards, advertising on websites, social networks and so on. But even with all these channels, 80% of marketers agree that internet marketing campaigns remain one of the most effective strategies. With the introduction of marketing automation, it is tempting to “set and …