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Essential Guide to Hotel Email Marketing Campaigns
Thinking about using email marketing for your hotel? Check out our 6-step process for doing successful email marketing for hotels.
How to Boost Online Sales with GetResponse
Boosting your online sales can be simple with the right tools, and GetResponse provides the full toolbox. See how to use GetResponse ecommerce solutions to grow your online store.
How to Increase Higher Education Student Engagement with Marketing
Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To compete, you need to create digital marketing campaigns that: appeal to peoples’ emotions create …
9 Higher Education Email Marketing Strategies for Better Student Enrollment
Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online. Generation Z, students born between 2005 and 2015, rarely sit in front of a desktop for extended research sessions when they’re seeking …
Blogging in 2019: Marketing Benefits and Best Practices
In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over. If you’re planning on starting your own business or stepping up your business game, your content strategy should still involve blogging, as there are great marketing …
Systems Thinking vs. Funnel Optimization (Dis-Solving Problems)
This is an email newsletter I sent on March 29, 2019. I’m writing the “full expanded version,” which I’ll publish here in a few weeks once it’s ready. Until then, I’ve republished the original email newsletter below. It’s probably been the single most impactful email I’ve ever written, which I have to say has been …
How to Use PPC Campaigns to Enroll More Students?
For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education Institution’s) enrolment statistics are intrinsically linked to its survival, there are no wrong ways in which to recruit and enroll new students. You may find that Pay Per Click advertising …
12 User Onboarding Email Best Practices for SaaS Companies
Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not a mission completed (sorry Slack!) User onboarding emails are the first step in the onboarding …