Traffic

30-second summary: Through unpredictable events and a sense that control has been lost, consumers have begun to switch brands at a higher rate than ever before People have become tired of false sustainability claims and outrage media and are seeking simple, calm and truthful experiences that make a difference or matter New technologies are offering …

30-second summary: TikTok is the new channel that can help brands to diversify their advertisement campaigns and reach new audience It is important to learn the know-how of how to operate, strategize and optimize ads on TikTok so that DTCs can reap the maximum benefits This article takes you through the steps of creating and …

30-second summary: As the ecommerce sector expands online store owners need to adapt and continually seek out opportunities for growth A fast-loading ecommerce platform is crucial as 53 percent of mobile users will abandon a website if it takes more than three seconds to load It is crucial to plan and strategize scaling, as haphazard …

30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’s competitive economy Leveraging data to make informed decisions and validate hypotheses is essential Incorporating qualitative research can provide deeper insights into customer attitudes and behaviors With the increasing competition in most industries, businesses need to differentiate themselves by understanding their customers’ needs, …

30-second summary: The impact of paid social channels on the customer acquisition strategy of direct-to-consumer (D2C) brands is remarkable, but understanding the influence of these channels remains a formidable challenge The rise of D2C ecommerce can be attributed to various factors, one of which is the opportunity provided by Facebook and other paid social channels …

30-second summary: In the current economic scenario, brands are maximizing their digital footprint to increase conversions through effective strategies With performance marketing merging with brand marketing, there is a new level of creativity and innovation This article discusses what the domain of performance marketing will look like in 2023 and how bright are the prospects …

30-second summary: As marketers, it is important to consider marketing attribution to see what is working for the brand and what is not Attribution helps in uncovering the channels that are driving the most value for your business, leading to a better return on investment In this article, we take a look at the most …

30-second summary: Two of the most prominent platforms in the social media scenario for ecommerce brands, TikTok and Snapchat, are reaching new heights when it comes to engaging with audiences As social media advertising budgets continue to rise, marketers must understand the specific strengths and weaknesses of both platforms to effectively allocate their resources for …

30-second summary: In the current economic scenario, companies feel the need to cut costs which puts a lot of pressure on marketing teams to reallocate their agency expenses It is important for ecommerce companies to make the choice that is the best fit for the company, among in-house talent, generalist, and specialist ecommerce agencies ClickZ …

30-second summary: The current economic scenario saw Twitter undergoing upheaval with a complete management transition Brands looking to re-adjust their marketing spend need to be aware of the pros and cons of using Twitter’s influence More specifically for 2023, brands may want to consider some new strategies for re-assigning marketing efforts in order to make …