Traffic

Brands across all verticals are rethinking their targeting and measurement strategies, motivated primarily by the crumbling of the third-party cookie. But what many fail to realize is that a truly future-proofed approach can’t just address a cookie-less world. There are other important shifts in marketing that must be part of the equation to avoid piling …

30-second summary: Discover how voice technology is being embraced outside the home, with millennials leading the way in using voice assistants in public spaces like pubs, shops, and offices Explore the surprising decline in privacy concerns related to voice technology as users become more reliant on their conversational assistants and gain better control over their …

#1. Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. (Source) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy …

30-second summary: Voice search has evolved from being a nice-to-have answering feature to being a strong avenue for creating unique consumer experiences According to Barilla and Vixen Labs’ latest research, one in three people across the United States, UK, and Germany use voice search to ask questions about products, businesses, and services daily Nitin Dhamelia, …

#1. Clarkson Law Firm filed a class-action lawsuit against OpenAI for allegedly using “stolen” personal data to train ChatGPT and Dall-E The complaint filed in the Northern District of California court accuses OpenAI of scraping 300 billion words from the internet, including personally identifiable information from social media platforms like Twitter and Reddit. The lawsuit …

30-second summary: B2C as well as B2B businesses operate in a world where being data-driven is perceived as a lofty must-have, the keyword being ‘lofty’ In the past, Stanley Black & Decker had limited visibility into the end user due to decentralized data management and a lack of prioritization The collaboration between the customer journey …

#1. Meta launches ‘people-based’ ad measurement tools to tackle click and cookie-based inaccuracies for Facebook and Instagram This will help advertisers determine how Meta ads impact their bottom line and enable future marketing decisions based on accurate data. Conversion lift accurately compares conversions in test and control groups and addresses measurement challenges such as over-reliance …

30-second summary: Creating an emotional connection through visuals is crucial to connect with consumers The ever-changing landscape of consumer visual processing requires marketers to thoughtfully select visuals that align with their content, boost SEO performance and drive higher conversions When visual content can boost search visibility, more than 43% of marketers struggle to constantly produce …

30-second summary: The advent of generative AI which is still in its nascent stage has stirred up conversations regarding its future especially in the marketing community Peter Rice, AVP, Marketing Systems Strategy, Kepler shares his insights on what could be in store and how brands can prepare to integrate it as part of their strategy …

30-second summary: Creativity is a key driver of profitability in B2B marketing and plays a crucial role in building brand recognition, differentiation, and market share B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating B2B brand building has a massive untapped opportunity, with …