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ClickZ Data and Data Privacy Round-up Analysis: June Edition

#1. Clarkson Law Firm filed a class-action lawsuit against OpenAI for allegedly using “stolen” personal data to train ChatGPT and Dall-E The complaint filed in the Northern District of California court accuses OpenAI of scraping 300 billion words from the internet, including personally identifiable information from social media platforms like Twitter and Reddit. The lawsuit …

ClickZ Social and Search Round-up Analysis: June Edition

#1. Meta launches ‘people-based’ ad measurement tools to tackle click and cookie-based inaccuracies for Facebook and Instagram This will help advertisers determine how Meta ads impact their bottom line and enable future marketing decisions based on accurate data. Conversion lift accurately compares conversions in test and control groups and addresses measurement challenges such as over-reliance …

A blueprint to selecting visuals that boost SEO in a TikTok-centric world

30-second summary: Creating an emotional connection through visuals is crucial to connect with consumers The ever-changing landscape of consumer visual processing requires marketers to thoughtfully select visuals that align with their content, boost SEO performance and drive higher conversions When visual content can boost search visibility, more than 43% of marketers struggle to constantly produce …

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

30-second summary: Creativity is a key driver of profitability in B2B marketing and plays a crucial role in building brand recognition, differentiation, and market share B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating B2B brand building has a massive untapped opportunity, with …