With digital marketing, your dental practice can serve more people in your community — and grow. Plenty of dentist marketing ideas are available, but we’re sharing the most effective ones (based on our more than 20 years of experience). Check out the full list below!
What is dentist marketing?
Dentist marketing is marketing a dental practice offline and online to attract new patients. Common dental marketing strategies include paid advertising, social media, email marketing, and search engine optimization (SEO).
7 most effective dentist marketing ideas
Some of the most effective dentist marketing ideas include the following:
1. Claim Google Business Profile listing
Dentists operate through physical, in-person visits, which makes Google Business Profile essential.
A Google Business Profile appears in localized or branded search results and helps people learn a business’s phone number, address, and hours. People can also use this listing to read reviews, FAQs, and view photos, services, and more.
Claim your Google Business Profile, and you can share with users:
- How to contact you
- Where to find you
- How you can help
- And more
There are other local listings you can claim, too, like Bing Places, to improve your online visibility.
2. Launch social media profiles
If you haven’t already, get started on this marketing idea for dental practices. Like Google, users also use social media to research medical providers like dentists, orthodontists, dermatologists, and more. That’s why you want to have a presence on social media networks like:
We recommend claiming your account even if you don’t plan to use all these networks. That way, you can reserve your brand name. You may have to settle for an alternative username if you create your account later.
Similar to your Google Business Profile, you can provide information on your:
- Contact information
You can also include:
With social media, you can also engage more with your audience. For example, if someone has a question about your practice, they can message your business privately or comment on your page for more information.
Post at least once a month for the best results with using social media for dentist marketing.
3. Produce SEO content
With SEO, you optimize your site to appear higher in relevant search results, like searches for a dentist in your area. While SEO can take several months to deliver measurable results, it’s a long-term, cost-effective digital marketing strategy.
As a dentist, consider starting with localized SEO content, like content that targets “dentist in XYZ city.”
This type of content can help your practice reach patients in your area actively looking for a dentist. As your SEO campaign progresses, consider creating more informational or innovative content to help your site grow its backlink profile (which is important for SEO).
4. Advertise promotions with pay-per-click ads
Advertising is another effective dentist office marketing idea.
With pay-per-click (PPC) ads, you pay when someone clicks on your ads. Even better, you have complete control over where your ads appear. PPC includes advanced targeting options, like location and interests, to ensure your ads display for qualified users.
5. Build an educational email newsletter
Email is a powerful tool for growing patient relationships and attracting new patients.
While you can use email to send appointment reminders, you can also use email to offer an educational newsletter. This newsletter can educate past, current, and future patients about best practices, new services, dental advancements, and more.
Your practice should focus on educating your readers vs. selling them something.
6. Remarket to qualified website visitors
Remarketing is another effective dental practice marketing strategy.
With remarketing, you advertise to a designated user list, like users who visited your services page. These types of ads keep your practice top-of-mind and can nurture people through the buying funnel, resulting in a new appointment.
7. Add a website chatbot
With a website chatbot, your dental practice can help people:
- Schedule appointments
- Reschedule appointments
- Get appointment information
- Receive answers to FAQs
- And more
Chatbots can help reduce friction in the purchase process.
For example, instead of waiting until your office opens, someone can connect with your chatbot, make an appointment, and then move on. They can also get answers to questions that might exclude them as a potential patient, which saves your in-office team time.
Grow your practice with dentist marketing
You’ve learned how to market a dental practice with the above ideas. Now, are you ready to get started? If you’re looking for professional help, consider our award-winning team and decades of experience. Contact us today to speak with our team and learn how we can help!
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