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Fashionessentials.com I believe it’s a scam, Fashionessentials Review

Parent Company name of Fashionessentials site: FADEL-BEATTY LIMITED Company registration address: suite 10542, Balmoral industrial estate, Abbyland, Navan Meath, C15 DD72, Irland. On my bank pending payment, says HK Richard group CO LT ( when I checked this site it looked suspicious because they had lots of company names with limited in it , but …

How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Black Music Month is a celebration of the substantial African American influences on music and songwriting in American culture. Each year, Pandora, the music streaming platform, honors Black Music Month with dedicated programming. In June 2022, its Black Music Month celebrations were topped off with a 3D out-of-home billboard in Times Square. Pandora worked with BCN …

The 3M levers advertisers can use to trigger positive behavior change

30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective Mark DiMassimo, Creative Chief of NYC’s leading agency, DiGo discusses the cost of bad-for-business advertising and its …

“Should’ve gone” to “I don’t go”: Specsavers’ twist on its famous tagline

‘Finger Lickin Good.’ ‘Just Do It.’ ‘Should’ve gone to Specsavers…’ The power of a well-known tagline cannot be underestimated. Capturing awareness and association with your brand in a few short words evokes familiarity and fondness in equal measure. But when you’ve been using the same tagline for twenty years, like the optical and audiology retailer …

The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

30-second summary: The role of (B2B) marketers should be to create memories, not clicks. This means the traditional marketing funnel based on using marketing tactics to move buyers from ‘awareness’ to ‘consideration’ to ‘purchase’ is outdated. Marketers need a customer-centric and finance-centric model. ‘The cash flow funnel’ sees all customers as in-market or out-market. Most …

Measuring metaverse success without traditional identity resolution capabilities

30-second summary: Although users re-invent themselves online, Web2 platforms such as social media still tie personality to a real-world identity Web3 and the metaverse go one step further and allow users to create distinct personalities separate from their identity, rendering traditional identity resolution capabilities ineffective Jason Alan Snyder, Global CTO of Momentum Worldwide, dives into …