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Experiential marketing, often referred to as engagement marketing and/or ground marketing, involves the use of hands-on experiences developed with the purpose of deeply engaging consumers in an event or experience. More recently, experiential marketing strategies have become closely intertwined with social media. For an experiential approach to be effective, marketing professionals should give consumers an …

You can sell anything on social media these days, including swimming pools. It might not sound like an exciting product to market, but you can make it desirable to your chosen target market. Social media is a great tool since you can reach a diverse group of people who can become potential customers. Social media …