Content

Regardless of where your business is physically located, if your sales and marketing efforts target people resident in the European Union you’re (hopefully) already aware of the EU’s General Data Protection Regulation, or GDPR, and its implications for your business. If you’ve read any of the scare stories over the past few months, you could …

[Interesting] So, how does psychology fit in with the way you design your business’ logo style? For starters, what you need to have in mind is that everything that you add to its design, and can create some kind of meaning, is going to do precisely that – create meaning, no matter whether that was …

[Interesting] Looking for Tips on How to Collaborate Instead of Compete? In today’s BizapaloozaChat podcast, we’re going to discover the new world of coopetition, what it is, how it works and how to make it work for your business. Here’s what we’ll cover: What is coopetition? How is coopetition related to collaboration? When should a …

Since I’m very much of the belief that people who don’t learn from the mistakes of history are doomed to repeat them, I’ve been going old skool recently and taking a trip down memory lane. I’ve been reading a lot about past marketing and advertising masters. People like Bill Bernbach, Philip Kotler, and David Ogilvy. …

[Interesting] Salespeople face the difficulty of turning prospects into paying customers every day. The old, traditional techniques don’t work anymore, your sales team needs a hand. That’s where content marketing comes into play. Your sales department doesn’t need to sell hard anymore. They can approach their leads in a more natural and efficient way using …

We’ve had it drilled into our heads for years: the importance of a more customer-centric business model. How embodying customer-centricity within an organization to help ensure business relevance (and resonance) in a commercial relationship most will agree is now firmly weighted in favor of the customer. We’re constantly reminded of the customer-centric champions. Companies such …

[Interesting] GDPR, also known as the “General Data Protection Regulation” is now in effect.  If your inbox has been exploding with notifications and updates from every single entity where you’ve given an email to receive information, then you know it’s a big deal. But get this.  Less than 50% of businesses have actually done anything …

[Interesting] One of the most important things for a brand, particularly of a business still starting out and looking for greener pastures, is good web design. Web design can be the one thing that pushes you above or pulls you below your competition. Design matters, because it can reflect how you and your brand do …