Learn how to make money
Learn how to make money
Since I’m very much of the belief that people who don’t learn from the mistakes of history are doomed to repeat them, I’ve been going old skool recently and taking a trip down memory lane. I’ve been reading a lot about past marketing and advertising masters. People like Bill Bernbach, Philip Kotler, and David Ogilvy. …
[Interesting] Salespeople face the difficulty of turning prospects into paying customers every day. The old, traditional techniques don’t work anymore, your sales team needs a hand. That’s where content marketing comes into play. Your sales department doesn’t need to sell hard anymore. They can approach their leads in a more natural and efficient way using …
We’ve had it drilled into our heads for years: the importance of a more customer-centric business model. How embodying customer-centricity within an organization to help ensure business relevance (and resonance) in a commercial relationship most will agree is now firmly weighted in favor of the customer. We’re constantly reminded of the customer-centric champions. Companies such …
[Interesting] One of the biggest challenges for many bloggers is to come up with new blog post ideas for content on a regular basis. Sure, it’s easy to just throw something together but that’s not really the point of content marketing. The whole point is to provide your target audience with quality content that establishes …
[Interesting] GDPR, also known as the “General Data Protection Regulation” is now in effect. If your inbox has been exploding with notifications and updates from every single entity where you’ve given an email to receive information, then you know it’s a big deal. But get this. Less than 50% of businesses have actually done anything …
[Interesting] One of the most important things for a brand, particularly of a business still starting out and looking for greener pastures, is good web design. Web design can be the one thing that pushes you above or pulls you below your competition. Design matters, because it can reflect how you and your brand do …
It’s never been easier to start a business than it is right now. And that’s the problem. 25 years ago all most businesses had was a phone. Since no-one knew who you were or what you sold, you had to ring people up and try to get them to listen to you. Today, anyone can …
Why do we continue to talk of a “digital” marketing campaign, when everything in marketing is now digital? There can be no doubt digital marketing technology gets more than its fair share of coverage. Marketers seem obsessed by the new. One week it’s Facebook live videos, or maybe Snapchat. The next week it’s Virtual Reality, …
