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Beyond BuzzFeed’s Juicy Headlines: Article Types and Themes that Earn Outstanding Shares and Insanely Valuable Links

Call it clickbait, call it good copy, but don’t call it ineffective. There’s no doubt BuzzFeed headlines grab attention. It’s clear the publisher has put a lot of time into understanding how to write titles that drive clicks. Their approach is data-driven, often testing multiple titles, thumbnails, and even different versions of the same article. …