Browse Category For

Email Marketing

Showing: 1 - 10 of 178 Articles

How to Increase Higher Education Student Engagement with Marketing

Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from.   To compete, you need to create digital marketing campaigns that: appeal to peoples’ emotions create …

9 Higher Education Email Marketing Strategies for Better Student Enrollment

Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online. Generation Z, students born between 2005 and 2015, rarely sit in front of a desktop for extended research sessions when they’re seeking …