Learn how to make money
Learn how to make money
Keywords, as we all know, are the bread and butter of SEO. They are how potential customers find us online and are what we build entire strategies around. But targeting the best keywords for your business is tough. Short tail keywords are attractive, but are often too competitive, too high volume for most to fight …
30-second summary: Google Search Engine Result Pages (SERPs) are essential for advertisers to display ads and gain insights on competitors, products, ads, prices, and promotions To improve the overall share of voice and avoid drops in visibility, clicks, and revenue – advertisers need real-time tactics for a search-scape that evolves by the day Search expert …
30-second summary: As a design strategist and UX researcher, I’m always looking for ways to create the most engaging digital experiences AI is revolutionizing the way we design digital experiences, from personalized recommendations to customized training programs, and even omnichannel customer journeys While the rise of AI in our daily lives has been met with …
30-second summary: ChatGPT has gone from “What is it?” to “It will kill copywriter jobs” in less than six months Hype aside, ChatGPT, and natural language processing models like it, is a tool a marketer can use to make the process of building meaningful relationships with customers more fruitful ChatGPT won’t replicate your marketing skills, …
Here it is, Google finally announced their own AI chatbot— Google Bard. Like its presumed rivals, ChatGPT and Bing Bot, Bard can understand queries and generate human-like answers in response. But is this the start of a new way of how we search the web in the future? This unveiling is just the next stage …
30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being the primary focus. However, there’s another crucial audience that is often overlooked: the CFO Increasingly, CFOs are taking on responsibilities related to strategy, data, digital, and pricing, areas that are highly relevant to CMOs. Business leaders often prioritize metrics …
Back in 2010, Google announced that it would start considering site speed as a ranking factor. Over the last few years, Google has gradually announced new website performance metrics and deployed ranking updates based on these metrics. Let’s take a look at these changes and what you can do to improve the performance of your …
30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness, visibility, trust, and recall Ray-Ban has gained a unique advantage by being part of their customers’ most euphoric moments through live event sponsorship Ray-Ban’s event sponsorship with ‘All Points East’ resulted in a 30% increase in product ‘consideration’, 35 million media …
SEOs are once again dealing with another broad core update–the first of 2023. And this one touched down hard and fast, shaking things up more than the previous September 2022 update. With all the fluctuations and volatility in search results before and after the update, how can you ensure your website comes out as a …
As economic uncertainty persists and budgets tighten, brands are shifting their focus inward to maximize the value of their existing technology investments. To achieve this goal, a technology roadmap is essential to ensure that every aspect of the tech stack is being fully utilized to optimize customer experience, generate revenue, and make progress on your …
