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How Irish Spring’s ‘gaming shower’ marketing activation cleaned up on Twitch

As far as marketing activations go, combining a gaming chair with a thirty-minute shower is on the stranger side of things. However, despite its eccentricity, this abstract activation was a calculated (and ambitious) move by Irish Spring, a well-known American soap brand owned by Colgate-Palmolive. Irish Spring has recently sought to modernize its brand. This …

Video marketing playbook: Squeezing the most from your video content

30-second summary: Video marketing makes up 82% of all consumer traffic. It’s a vital part of any communication strategy. Despite some similarities, each channel (from TikTok to YouTube) has distinct requirements. Delivering content that works across multiple channels is daunting. Failure to plan results in increased time and cost post-production. This lowers campaign performance and …