SEO

30-second summary: Apple’s App Tracking Transparency (ATT)’s framework minimizes targeting, but there are still ways to do it effectively The impending Google Sandbox debut ensures the days of third-party tracking are over Those who master media mix modeling in this new era of advertising will thrive American adults spend 4 to 5 hours a day …

30-second summary: The winds of advertising have changed, with disruption to traditional formats such as broadcast TV and radio already written large However, the move to online advertising is not without its complications. Factors such as privacy regulations are limiting the value of online advertising Matthew O’Connor, CEO & Co-Founder of AdQuick, sheds light on …

30-second summary: From HSBC to H&M, many leading brands have been found guilty of greenwashing Amid the growing climate crisis, consumers have a right to know the true cost of their consumption. Consumers demand brands to places be responsible and transparent Although marketing leaders may not be responsible for their brand’s ESG strategy, they must …

Mobile friendly websites are nothing new and have been around for a long time.   However, as the online marketing website spaces become more competitive than ever with companies and brands all competing for clients and customers, as well as more people than ever searching online via mobile and tablet devices, mobile friendly websites have never …

30-second summary: Video will continue to be a vital part of digital strategy in 2023 reaching huge levels of advertising spend Just like written content, video content should follow SEO best practices. However, many organizations fail to recognize this and do not optimize their videos Patrick Reinhart, VP of Services & Thought Leadership, Conductor, provides …

Nick Family Insiders is Nickelodeon’s in-house influencer network. Fans (and families) inside the network offer advocacy across social media for Nickelodeon in exchange for freebies and exclusive experiences. This community is a leading example of a value exchange that brings influencers into the creator process. Creating a dynamic community that empowers zero-party content creation has …

In the modern age of technology, the healthcare industry has seen a surge in the use of at-home testing kits. These kits allow individuals to take control of their own health and test for various conditions in the comfort of their own homes. However, leading healthcare innovator, LetsGetChecked struggled with effectively marketing their at-home testing …

30-second summary: Knowing your customers and what triggers them to purchase is imperative. This includes understanding what causes them to buy from your competitors This level of knowledge can only be built through ‘niche marketing,’ which is highly targeted at specific customer segments Sam Budd, Founder & CEO of Buddy Media Group and Founding Member …