SEO

Black Music Month is a celebration of the substantial African American influences on music and songwriting in American culture. Each year, Pandora, the music streaming platform, honors Black Music Month with dedicated programming. In June 2022, its Black Music Month celebrations were topped off with a 3D out-of-home billboard in Times Square. Pandora worked with BCN …

30-second summary: Digital marketing budget optimization has been a core theme in 2022, and will only become more pressing in 2023 Neal Schaffer speaks with six marketing experts and offers his own perspective to provide seven budget optimization tips He covers four easy tactical changes to action today, and three strategic tips based on data, …

30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective Mark DiMassimo, Creative Chief of NYC’s leading agency, DiGo discusses the cost of bad-for-business advertising and its …

‘Finger Lickin Good.’ ‘Just Do It.’ ‘Should’ve gone to Specsavers…’ The power of a well-known tagline cannot be underestimated. Capturing awareness and association with your brand in a few short words evokes familiarity and fondness in equal measure. But when you’ve been using the same tagline for twenty years, like the optical and audiology retailer …

Businesses worldwide are dealing with economic volatility – an environment very difficult to navigate. In the UK, the US, and some areas of Europe, the recession is top of mind for senior leaders. Brand marketers and P&L owners are facing unprecedented challenges. Inflation, supply chain disruption, and the after-effects of Covid are just some of …

30-second summary: The role of (B2B) marketers should be to create memories, not clicks. This means the traditional marketing funnel based on using marketing tactics to move buyers from ‘awareness’ to ‘consideration’ to ‘purchase’ is outdated. Marketers need a customer-centric and finance-centric model. ‘The cash flow funnel’ sees all customers as in-market or out-market. Most …

30-second summary: Although users re-invent themselves online, Web2 platforms such as social media still tie personality to a real-world identity Web3 and the metaverse go one step further and allow users to create distinct personalities separate from their identity, rendering traditional identity resolution capabilities ineffective Jason Alan Snyder, Global CTO of Momentum Worldwide, dives into …

Desperados’ ambition to deliver exceptional customer experiences for beer drinkers is only eclipsed by its commitment to diversity and inclusion. In the ‘Rave to Save’ campaign, the tequila-flavored beer brand acted on DE&I goals by gamifying the partygoing experience. Having found 65% of people wanted a more inclusive party scene, Desperados committed to ensuring that …

30-second summary: Although forecasts for Web3 domains are eye-watering, skepticism is denting the progression of Web3 platforms and capabilities Early adopters can realize huge benefits. But they must also understand their responsibility to build standardization, privacy, and security into the infrastructure of Web3 dSphere Chief Digital Officer and Tech for Good advocate Donnovan Andrews discusses …