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Brands, be mindful or be gone

30-second summary: Through unpredictable events and a sense that control has been lost, consumers have begun to switch brands at a higher rate than ever before People have become tired of false sustainability claims and outrage media and are seeking simple, calm and truthful experiences that make a difference or matter New technologies are offering …

The power of audience-led approaches and data-driven insights

30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’s competitive economy Leveraging data to make informed decisions and validate hypotheses is essential Incorporating qualitative research can provide deeper insights into customer attitudes and behaviors With the increasing competition in most industries, businesses need to differentiate themselves by understanding their customers’ needs, …

Dispelling myths and understanding realities of social impressions measurement

30-second summary: The impact of paid social channels on the customer acquisition strategy of direct-to-consumer (D2C) brands is remarkable, but understanding the influence of these channels remains a formidable challenge The rise of D2C ecommerce can be attributed to various factors, one of which is the opportunity provided by Facebook and other paid social channels …