SEO

Forecasts, business plans, techniques, and strategies typically perform best when adjusted to industry trends. That’s basically a really boring way of saying that most of us don’t use carrier pigeons and typewriters to communicate. Why? That’s not the most current and effective method in the modern world. When it comes to growth marketing, businesses are …

30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a fresh territory. Alan Kittle, Executive Creative Director at Summer Friday, provides three ways to plan for Web3 Activate only what’s authentic for your brand and keep in mind consumer …

30-second summary: DTC brands have seen sales triple in the past six years. However, their continued success is jeopardized  and they are collectively losing billions of dollars in marketing capitalization It is time to flip the creator relationship on its head, and pivot to a business model centred on customer service and loyalty James Gregson, …

One positive result of the pandemic has been a stronger working relationship between CMOs and CIOs. Gone are the days when CMOs focus exclusively on marketing and CIOs focused only on back-end operations. To keep pace with rapid digital transformation, CMOs and CIOs are removing the siloes between their departments and developing true partnerships. Increasingly, …

In the third episode of the Marketing Masters podcast, we speak with Sanyu Dillon, EVP and Chief Marketing Officer at Penguin Random House. In the wake of Juneteenth and Pride Month, which have seen numerous reports of well-known brands engaging in ‘virtue signalling,’ we discuss the role marketing leaders must play in ensuring their commitment …

Kaiser Permanente provide health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized in some of the markets it does business – but not all. Consumers of Kaiser Permanente in California understand the system being offered and how it differs from that of other health care …

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for brands to build relationships with their audience. Data can play a huge role in this, but we need to be careful with how we handle it Alex Hunter, ex-Head of …