Learn how to make money
Learn how to make money
‘Finger Lickin Good.’ ‘Just Do It.’ ‘Should’ve gone to Specsavers…’ The power of a well-known tagline cannot be underestimated. Capturing awareness and association with your brand in a few short words evokes familiarity and fondness in equal measure. But when you’ve been using the same tagline for twenty years, like the optical and audiology retailer …
Businesses worldwide are dealing with economic volatility – an environment very difficult to navigate. In the UK, the US, and some areas of Europe, the recession is top of mind for senior leaders. Brand marketers and P&L owners are facing unprecedented challenges. Inflation, supply chain disruption, and the after-effects of Covid are just some of …
30-second summary: The role of (B2B) marketers should be to create memories, not clicks. This means the traditional marketing funnel based on using marketing tactics to move buyers from ‘awareness’ to ‘consideration’ to ‘purchase’ is outdated. Marketers need a customer-centric and finance-centric model. ‘The cash flow funnel’ sees all customers as in-market or out-market. Most …
30-second summary: Although users re-invent themselves online, Web2 platforms such as social media still tie personality to a real-world identity Web3 and the metaverse go one step further and allow users to create distinct personalities separate from their identity, rendering traditional identity resolution capabilities ineffective Jason Alan Snyder, Global CTO of Momentum Worldwide, dives into …
As the holiday season is just around the corner, you should be prepared for all the opportunities it comes with. This time of the year is when people will be taking a break from their usual 9 to 5 jobs and will be on vacation. This means that they will have more time to spend …
Desperados’ ambition to deliver exceptional customer experiences for beer drinkers is only eclipsed by its commitment to diversity and inclusion. In the ‘Rave to Save’ campaign, the tequila-flavored beer brand acted on DE&I goals by gamifying the partygoing experience. Having found 65% of people wanted a more inclusive party scene, Desperados committed to ensuring that …
30-second summary: Although forecasts for Web3 domains are eye-watering, skepticism is denting the progression of Web3 platforms and capabilities Early adopters can realize huge benefits. But they must also understand their responsibility to build standardization, privacy, and security into the infrastructure of Web3 dSphere Chief Digital Officer and Tech for Good advocate Donnovan Andrews discusses …
30-second summary: Black Friday 2022 will see consumers balance bargain-hunting with more considered consumption A more sensitive approach to marketing is required, including constructive and supportive content that reflects the socioeconomic climate we are in Ed East, CEO, and Founder of Billion Dollar Boy provides advice for brands navigating a Black Friday like no other …
Why Are Webmasters Ignoring Your Emails? “Here is how to get 100% email open rate with a 100% response rate for your link building outreach email” – said no one ever. That’s because it is getting more and more difficult to even have webmasters open your outreach emails. Here’s the thing – sending link building …
30-second summary: During the festive season brands bombard consumers with Christmas marketing, from emails to leaflets and everything in between. Standing out from the crowd, whilst also embracing the festivities can seem a daunting task, but mastering it will boost brand loyalty, expand your audience, and drive sales. The truth? Making yourself a remarkable business …
