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Why Instagram Is the Key to Improving Customer Experience

If you’re a business owner, you understand the importance of providing high-quality customer service through many different channels. You might already handle customer inquiries and complaints through social media platforms like Facebook and Twitter. However, Instagram is fast becoming an essential component of customer experience, and if you’re not using its many tools and functions …

5 Creative Ways B2B Brands Can Use Visual Content Marketing

Do you know the biggest challenge B2B marketers face? Creating engaging content; according to a study by Content Marketing Institute Source: B2B Content Marketing Trends and Benchmarks With so much content being published on blogs, social media platforms, and different forums, marketers are in a never-ending fight with their competitors to produce more content. Yet, …

B2B Commerce Will Hit $1.3 Trillion by 2023 — Consider a Marketplace Model

B2B eCommerce is growing and attracting new players making it ripe for transformation. Global accessibility to the internet and the dominance of mobile are challenging decades-old norms. Moreover, B2C’s success is inadvertently helping set new expectation for B2B commerce. As a result, we’re starting to see more emphasis applied on values such as customer experience, …