Social Media Marketing

Facebook is anything but an old-school media channel. However, most brands haven’t realized it yet. Instead, they get too caught up in vanity metrics — you know, the ones that make us feel good about our decisions — that they fail to dig deeper than fans, likes, views, or shares. Don’t get me wrong, these …

(This post is the first in a series we’re experimenting with called simply ‘Satire’). If you like it, share it. Just as you always suspected, there are no real people on any social media platforms anywhere, anymore. They are all bots of one sort or another — or Russians, which don’t really count as human …

It’s hard work building a business, but you did it anyway because you’re a born entrepreneur. Now that you’ve started a small business though, it’s time to manage it. This can seem overwhelming at first, but it’s not impossible. Read these 6 tips on how to manage people effectively, and your small business will be …

Hashtags remain a crucial component of Twitter marketing strategy for marketers and brands worldwide. In fact, more than 47% tweets are accompanied by hashtags. Here’s why: Tweets with hashtags receive 2 times more engagement than those without hashtags. Tweets with one or two hashtags offer 21% better engagement rates. Tweets with at least one hashtag …

Email marketing is the big brother of social media. It was the first digital means to directly market to customers. Today, these two channels can work in tandem to significantly increase engagement. Using the right tools is the secret to driving conversions that lead to sales. Use them well and you are bound to increase …

The meaning of “freelancer” was originally a mercenary fighter, paid to do jobs most people wouldn’t do. Times have changed since this term was coined nearly 200 years ago. The original freelancer jobs still exist, but they’re outnumbered by millions of independent contracts in almost every profession. Every year, the number of self-employed workers increases …

Social media is often seen as something to be managed by the marketing team. They might set up a Facebook page or a Twitter profile and use it to promote the business. This can certainly help you generate some brand awareness online, but is this one-to-many approach effective? Why not have a many-to-many approach by …

Images and social media go together like—well, we don’t even have to finish that thought, because if you’ve been on any social platform in the last few years, you already know that photos (and, increasingly, videos) are the name of the game. Pinning down exactly how many photos are shared on social daily is nearly …

It truly needs to come as no shock that when you publish a seductive image for example, that you will obtain attention. That when you publish a request for petitions, that you instantaneously get that support. I discovered article after blog post of him bashing his present employer. Source: http://EzineArticles.com/9945694

Countless blog posts are dedicated to the importance of using social media to boost website search engine placements. Far fewer experts emphasize the value in using search engine optimization (SEO) to boost reach on social media. Many marketers don’t recognize the value of driving organic search traffic to their social media properties, because they never …