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Harness 2022’s holiday marketing data strategy to win the next one’s

30-second summary: I’ve seen huge corporations that create a new “Black Friday” page every year Most businesses fail to apply reuse and learn their past seasonal campaign’s data to further amplify ROI Pre-holiday traffic boosts can be hard to reverse-engineer unless you organize and recorded well Holiday marketing is tough, but it doesn’t always have …

How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Black Music Month is a celebration of the substantial African American influences on music and songwriting in American culture. Each year, Pandora, the music streaming platform, honors Black Music Month with dedicated programming. In June 2022, its Black Music Month celebrations were topped off with a 3D out-of-home billboard in Times Square. Pandora worked with BCN …

The 3M levers advertisers can use to trigger positive behavior change

30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective Mark DiMassimo, Creative Chief of NYC’s leading agency, DiGo discusses the cost of bad-for-business advertising and its …

“Should’ve gone” to “I don’t go”: Specsavers’ twist on its famous tagline

‘Finger Lickin Good.’ ‘Just Do It.’ ‘Should’ve gone to Specsavers…’ The power of a well-known tagline cannot be underestimated. Capturing awareness and association with your brand in a few short words evokes familiarity and fondness in equal measure. But when you’ve been using the same tagline for twenty years, like the optical and audiology retailer …