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Marketing to the CFO

30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being the primary focus. However, there’s another crucial audience that is often overlooked: the CFO Increasingly, CFOs are taking on responsibilities related to strategy, data, digital, and pricing, areas that are highly relevant to CMOs. Business leaders often prioritize metrics …

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness, visibility, trust, and recall Ray-Ban has gained a unique advantage by being part of their customers’ most euphoric moments through live event sponsorship Ray-Ban’s event sponsorship with ‘All Points East’ resulted in a 30% increase in product ‘consideration’, 35 million media …