Traffic

30-second summary: Google Search Engine Result Pages (SERPs) are essential for advertisers to display ads and gain insights on competitors, products, ads, prices, and promotions To improve the overall share of voice and avoid drops in visibility, clicks, and revenue – advertisers need real-time tactics for a search-scape that evolves by the day Search expert …

30-second summary: As a design strategist and UX researcher, I’m always looking for ways to create the most engaging digital experiences AI is revolutionizing the way we design digital experiences, from personalized recommendations to customized training programs, and even omnichannel customer journeys While the rise of AI in our daily lives has been met with …

30-second summary: ChatGPT has gone from “What is it?” to “It will kill copywriter jobs” in less than six months Hype aside, ChatGPT, and natural language processing models like it, is a tool a marketer can use to make the process of building meaningful relationships with customers more fruitful ChatGPT won’t replicate your marketing skills, …

30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being the primary focus. However, there’s another crucial audience that is often overlooked: the CFO Increasingly, CFOs are taking on responsibilities related to strategy, data, digital, and pricing, areas that are highly relevant to CMOs. Business leaders often prioritize metrics …

Back in 2010, Google announced that it would start considering site speed as a ranking factor. Over the last few years, Google has gradually announced new website performance metrics and deployed ranking updates based on these metrics. Let’s take a look at these changes and what you can do to improve the performance of your …

30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness, visibility, trust, and recall Ray-Ban has gained a unique advantage by being part of their customers’ most euphoric moments through live event sponsorship Ray-Ban’s event sponsorship with ‘All Points East’ resulted in a 30% increase in product ‘consideration’, 35 million media …

As economic uncertainty persists and budgets tighten, brands are shifting their focus inward to maximize the value of their existing technology investments. To achieve this goal, a technology roadmap is essential to ensure that every aspect of the tech stack is being fully utilized to optimize customer experience, generate revenue, and make progress on your …

We know that data is key – key to identifying your ideal customer profile, improving your messaging, and better understanding success and failures. We spend our days looking at KPIs and ROI along with a dozen more acronyms to boil down if what we are doing as marketers is actually working. And across our digital …

30-second summary: Through unpredictable events and a sense that control has been lost, consumers have begun to switch brands at a higher rate than ever before People have become tired of false sustainability claims and outrage media and are seeking simple, calm and truthful experiences that make a difference or matter New technologies are offering …

30-second summary: TikTok is the new channel that can help brands to diversify their advertisement campaigns and reach new audience It is important to learn the know-how of how to operate, strategize and optimize ads on TikTok so that DTCs can reap the maximum benefits This article takes you through the steps of creating and …