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Today, social media accounts often serve as the first point of contact between a brand and a potential customer. Whether a customer has discovered your content organically on a platform or proactively sought out your profiles, making a strong first impression is essential to securing the relationship. But cultivating a strong profile and following out …

The human mind looks for things it can become addicted to, despite religious upbringing, financial status, career choices, or calorie counting. No one is immune from an insane obsession that can mean hardship and heartbreak — even if you didn’t vote for Donald Trump. This is especially true for those addicted to social media — …

Today, social media accounts often serve as the first point of contact between a brand and a potential customer. Whether a customer has discovered your content organically on a platform or proactively sought out your profiles, making a strong first impression is essential to securing the relationship. But cultivating a strong profile and following out …

Content marketing is kind of a big deal – and with good reason. When done right, content marketing is effective. It builds brand awareness. It can generate leads, drive website traffic, and convert spectators into customers.    A decade ago, most marketers had never heard of the term “content marketing.” Today, it’s an effective strategy …

By some estimates, 11 new users join a social media network every second, adding up to millions of new users annually. But the landscape of social media is dramatically different than it was five years ago. Social media platforms like Facebook and Twitter have been under fire for their questionable data policies and their use …

Influencer marketing has been one of the most effective ways to build a brand for your business. According to some studies, influencer marketing is nearly eleven times more effective than traditional digital marketing channels. Also, an overwhelming 94% of marketers who have used the strategy find it to be extremely effective in meeting its objectives. …

In response to the growing media frenzy over President Russell M. Nelson’s plea to the youth of the LDS Church to forgo all social media contact for one full week, Pope Francis of the Catholic Church has announced that all lay members will now be asked to give up social media every Friday. “We used …

Facebook is anything but an old-school media channel. However, most brands haven’t realized it yet. Instead, they get too caught up in vanity metrics — you know, the ones that make us feel good about our decisions — that they fail to dig deeper than fans, likes, views, or shares. Don’t get me wrong, these …

(This post is the first in a series we’re experimenting with called simply ‘Satire’). If you like it, share it. Just as you always suspected, there are no real people on any social media platforms anywhere, anymore. They are all bots of one sort or another — or Russians, which don’t really count as human …

It’s hard work building a business, but you did it anyway because you’re a born entrepreneur. Now that you’ve started a small business though, it’s time to manage it. This can seem overwhelming at first, but it’s not impossible. Read these 6 tips on how to manage people effectively, and your small business will be …